perennial brand
The most enjoyable part of designing the Perennial logo was creating the intricate lotus flower. The modern, rounded font appears to emerge from the flower, adding depth to the design, while the generous spacing between the letters gives the word “Perennial” room to breathe—both visually and conceptually.
perennial brand
Merchandise
I thoroughly enjoyed the process of creating designs for merchandise. The client and I chose what merchandise pieces we’d use and I completed the designs by choosing the size, placement, and color.
Merchandise
The shape of the lotus flower matched the curvature of the tank top, giving it a unique flow.
perennial brand
Merchandise
Choosing the white for the logo on water bottles, gave the brand a stand out appeal on the gold and silver bottles. The color palette also connects with the decor of the studio, giving the brand an elegant and luxurious look and feel.
Gift Card Design
For this gift card design, I chose a pop of rich vibrant colors on the front and kept it simple on the back.
Overline
Kali Illustration & T-shirt Design
Kali is a Hindu goddess who embodies the divine feminine energy and power of creation and destruction. She is a central figure in Hinduism. The owner of Perennial came up with the idea and tagline “Kali made me do it” and I brought it to life. I started the design on paper then brought it into Adobe Illustrator to complete the final design.
