When does a sale stop being a sale?
There is this store near where I live that sells skis and snow-sports stuff in the winter and patio furniture in the summer. I can’t remember a time when I’ve driven by their store and not seen a large banner in the window proclaiming that they were having a sale. I stopped in once to look at the patio furniture and sure enough, everything was marked down. But have they ever sold any of those items for the full price? Even their sale prices seemed a little high to me.
To me, a sale stops being a sale when the sale price is the regular price and the sign out front that says Sale Sale Sale is merely a ploy to get people in the door.